International Franchising

With this guide oreign systems are provided with an introduction to the commercial and political situation within the German market, and to the legal classification and implementation of franchising in Germany.

The reader will find out about the various business forms for an internationalised organisation, alongside their respective strengths and weaknesses. It contains a brief introduction on how to register trademarks in Germany and how its franchise system will develop in Germany. At this point, some recommendations will be provided on the pilot phase and the identification and selection of partners. The Guide is rounded off with additional information about helpful literature and the important institutions.

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